Softlink Global, a leading logistics technology company, has taken a unique approach to
promoting a positive and engaging work culture. Their Social Friday initiative, launched in
2022, has become a cornerstone of the company’s employee experience.
A Break from the Ordinary
Every Friday, Softlink employees step away from their desks to participate in a variety of fun
and engaging activities. From team-building exercises to casual outings, Social Fridays offer a
much-needed break from the daily routine. Social Fridays are more than just a chance to
relax; they also serve as a platform for learning and development. Through workshops, guest
speakers, and interactive sessions, employees gain valuable insights into the logistics industry
and their roles within the company.
One of the highlights of Social Fridays at Softlink Global is the interactive sessions led by
company directors. Recently, Mr. Arun Ashan, Director, Sales, conducted a fascinating session
on the logistics industry. He used engaging puzzles and real-world examples to make complex
industry concepts easy to understand. Employees were able to learn about the intricacies of
the logistics business in a fun and interactive way.
Recent Highlights
In the latest Social Friday session, Chief Growth Officer Kunal Maheshwari shared his inspiring
career journey, right from his early days at Anand Rathi to his current leadership role at
Softlink, where he develops and executes international growth strategies along with managing
international corporate affairs, sales, and marketing. His efforts saw him get recognized as
‘Emerging Young Logistics Professional of the Year’ at the India Cargo Awards 2024.
Kunal’s new-age perspective has propelled Softlink’s growth in the logistics technology space.
His advice to the team, ‘Take something and do it like it’s your own work,’ resonated deeply. It’s
a reminder of the passion and drive that fuel our success at Softlink.
The Impact on Culture
The positive impact of Social Fridays is evident in the company’s culture. Employees feel more
connected, engaged, and motivated to come to work. The initiative has also led to increased
collaboration, improved communication, and higher productivity.
The longevity of Softlink’s employees—the company notes above-average employee retention
rates—it’s not uncommon to find most departments individuals have thrived for 5, 10, or 15+
years—a strong reflection of the success of its culture. The supportive and engaging
environment, highlighted by initiatives like Social Fridays, plays a significant role in employee
retention and satisfaction.
A Benchmark for Organizational Success
Softlink Global’s Social Friday initiative provides a valuable framework for other organizations
aiming to enhance their workplace culture. By focusing on employee engagement and
professional growth, companies can create a thriving environment that supports long-term
employee satisfaction and operational excellence.